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Pricing

One price per store. Scaled to your headcount.

Every plan includes the full deal desk — lender matrix, inventory matching, optimizer, reports and training. Start with a 14-day free trial, no card required.

Desk

1–10 users

$299/mo

Per store, billed monthly

For single-rooftop stores running one desk.

  • Unlimited deals and structures
  • Lender matrix with full tier grids
  • Inventory-driven vehicle matching
  • Structure optimizer and profitability board
  • Reports and CSV export
  • Training module

Store

11–25 users

$499/mo

Per store, billed monthly

For full sales floors with multiple desk and F&I managers.

  • Everything in Desk
  • Up to 25 team members
  • Role-based access for the whole floor
  • Producer performance reporting
  • Priority email support

Enterprise

Unlimited users

$1,000/mo

Per store, billed monthly

For groups and high-volume stores with no seat ceiling.

  • Everything in Store
  • Unlimited team members
  • Unlimited rooftop volume
  • Onboarding assistance
  • Priority support

Questions

Is the subscription per user or per store?

Per store. One dealership pays one price and everyone on that store's account is covered — the price band is just based on how many team members you have.

What happens when we add more people?

If adding a teammate would put you over your band's seat limit, DealIQ asks a dealer principal or general manager to move up to the next band first.

Is there a free trial?

Yes — every new store gets 14 days of full access, no card required. Subscribe any time before or after the trial ends.

What happens if we cancel?

You keep full access through the end of the period you already paid for. After that the store becomes read-only: existing deals stay viewable, but no new deals or optimizer runs.